People 3 min read· beginner
Jacob Horne
Co-founder of Zora — the protocol that turned NFTs into a social act.
Role
Co-founder, Zora
Theme
"Onchain media"
Who he is
Jacob Horne is a co-founder of Zora. He is one of the loudest voices behind the "free-to-mint, open-edition" model that Zora popularized — the pattern that made NFT minting feel more like posting than buying.
The thesis
Horne has consistently pushed the framing that NFTs are not collectibles but a new form of onchain media. Every post is a mint, every mint is a share, value flows back to creators and referrers.
Resources
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